
What is the next craft beer trend? It is focus on the troubles all around but there are avenues to grab interest from new customers.
I think the next market are the kids. Not as in underage but in those who are aging into 21+ and are going to sprint far away from their parents abstemious ways, in my opinion.
My folks were wine drinkers so I pivoted to beer. Kids who got drug to brewery taprooms got tired of them but their kids might want to go sow some wild oats that Covid denied them.
A new beer style variant might come around and prove me wrong, but outside the box thinking might be the way to go.







SoCal just suffered through some heat but I hope that September begins the slow winding down of temperatures. Still no good news on the ol’ Virus front but it seems that breweries are still being left out of the open up groups. I will say it again, here is to hoping September will be better.