Deschutes Brewery is now “Official Craft Beer of the Pac-12 Conference.” Which I see as a bit odd and a missed opportunity.
There is no university in Bend and Deschutes has locations in Portland and Virginia but not any of the PAC12 towns.
There is also the tiny issue of underage college drinking but let’s table that as separate from this discussion.
It would have been much more fun to have Deschutes partner with a brewery from Seattle, Pullman, Corvallis, Eugene, Berkley, Palo Alto, Los Angeles, Salt Lake City and Boulder. Last time I checked there were breweries in those towns or at least nearby.