Untappd Tapping Data

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Pulling people to your website, be it a beer website or blog is much harder than pushing information to a set list of people. With the added benefit of having said names and information to possibly sell to others who might covet it.

The user base of Untappd is a niche group that might act on pushed information and that’s probably the reasoning behind the fact that they announced the launch of Untappd for Business. “Verified venues” that sign up and fork over the cash will have the ability to share tap lists plus event info to the 3 million users of the app.

Users (like me) can “friend” one of these venues to get the tap list and event info plus receive notifications when your favorited beers are tapped at one of your “friends” within a 15-mile radius of their location.

Expect more updates and additions to Untappd now that the founders are part of Next Glass and have more time to devote to the app.

Untappd to Next Glass

Mergers aren’t constrained to just breweries. My go-to app Untappd has recently merged into Next Glass. Another app company. One that I did not favorably rate.
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I am happy because this allows the two Untappd founders to become fully employed in beer instead of part-time which should lead to improvements in Untappd. On the other hand, who knows if it will eventually get folded into Next Glass which I found to have ambitions that were too great for a world of craft beer that is constantly updating. The feature of bottle/can recognition is hopefully improved at this point though in reading some reviews it does seem that the main problem that I had, lack of beers in the database is still prevalent.

Maybe combined they can create a super-beer-app?

More Impartial Suggestions

While scanning the online presence of the Oregonian newspaper for Blazer and Linfield Wildcat news, I ran across this article from the beer writer for the paper, John Foyston about a beer census.

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Next Glass is kicking up the traditional, staid beer recommendation app to the next level with Science. (And a big truck).  They are literally going across the country, buying beer and analyzing it.  The plan is to create “the most objective aspect of taste: chemistry. Since we understand the chemistry behind your likes and dislikes and look at your taste, we’re able to deliver highly accurate recommendations.”

You can sign up on the website for news or follow their progress on the interwebs.  Though as of late October, I saw no schedule for arriving in Los Angeles.  (Which they better visit).