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The announcement is that there has been a name change….
Next time you visit the south DTLA brewery, do not get confused by the new moniker, Audio Graph Beer Co. According to their press release, the brewery is still under the same ownership with the same brewer so expect the same award winning beers.
Due to legalities Flora Brewing is now, The Brewery Formerly Known As Flora Brewing. And if life hands you a legal lemon then make a t-shirt.
By the time they land on a new name, these shirts could become collectors items.
When Imperial Western Beer Co. re-opens at Union Station it will be with a new name, and I gotta say, not digging the change…
Homebound Brewhaus. Combining Dodger baseball with train travel, I guess. But it lacks the stature that Imperial Western has as a name. Plus the brewhaus just adds a tacky aspect to it. And don’t get me started on the logo. Home plate turned upside down? You can say that the baseball seams also could be tracks but that is a stretch.
To me, this looks like the first step in the sports bar-ification of the space. Even worse is that Homebound has quite a different meaning now, and people are trying to safely stray from home, not shelter longer.
Verdugo West is no more. Don’t worry. In this case they are just changing the name. Even the branding is staying the same. The name of their IPA struck a chord and so they are now….. Trustworthy Brewing Co.
That is not the only news from the Burbank brewery. “By the end of the year Gigil Pilsner, Wax Wing Blonde Lager, Trustworthy IPA, Brass Jar Hoppy Amber and What Plane? Oatmeal Stout will be available in 4-pack 16oz cans.”
So get your Verdugo West gear now. It might be a collectors item.
When Solace runs its course over the summer, it will be replaced by a sixer of Velvet Merlin. No, this isn’t an offshoot of the Velvet Merkin. It is he same thing just changed to avoid any “imperial entanglements” so to speak.
Either way, I am looking forward to it.