I have checked out NoHo’s Lawless Brewing on opening weekend and now was the tine to give a second visit.
This was on the tab of GoTab which is an online ordering system that Lawless as well as Firestone Walker in Venice uses for contactless orders.
(I promise to talk about the two beers I sampled as well)
You simply point your phones camera at the QR code and you are whisked to the website to order. For Lawless, it also included the food vendor. You choose your beers, enter your credit card and phone number for texts and wait for your beers to arrive.
That is the optimum outcome. I played a bit dumb (not that hard for me) and had one of the GoTab people help me order. That order never came. A good fifteen minutes went by before another GoTab rep ordered on her phone and then my beers came. I noticed that food orders were taking quite some time too.
It comes down to people in the end. This is supposed to supplant going up to the bar yourself or having waitstaff but having to explain the system repeatedly or having people going to the bar to find their order doesn’t really save time for the people. I think it would be more advantageous to have a person walking the order line talking about the beers and being general host help.
I do think this technology is probably coming but for now, it is not going to be a reason for me to go to a brewery or return to one.
Sampled
Dirk Kirkin Barrel-Aged Scotch Ale – nice spice character to this. Good balance of barrel notes to base beer
Bonjour Saison – a good first effort at a Saison. I think it could use a bit more ester quality to it.
