Sierra Nevada was going to travel their brew kettle around so that folks could see where the famously pale ale started. But the recent fires across California gave them a better opportunity. They took their equipment to Quincy, a California because Quintopia Brewing lost their equipment to fire. Now the brewhouse will serve as temporary stopgap so that the small brewery can pour beer at their taproom.
A shoe store. A shoe maker. A Brewery.
Craft beer collaborations extend far beyond just the beer. It can be music or charity or even what is on your feet. (If you are in Sweden).
Adidas has teamed with Sneakersnstuff and Stockholm Brewing Co. in the creation of brewing equipment-inspired sneakers plus three limited edition craft beers.
The press release describes the “Adidas Originals “Brewery Pack” come in three lager-inspired designs: The EQT Running Guidance ’93 ”Malt,” a light grey sneaker with hints of aqua; Stan Smith ”Copper Kettle,” a head turning shoe in metallic copper; and ZX Flux ”Aged Copper,” a light blue and black sneaker with metallic copper splatters. Each shoe takes its design inspiration from different parts of the production process.”
The shoes probably won’t replace the steel-toed boot of the brewery floor and they look pretty flashy for taproom couture.