I have been slowly piling up gifts for Christmas 2022 but if you are a last minute shopper or have people to shop for across the country, you might want to consider sending a brewery gift card.
MacLeods here in LA is the most recent casualty but I have read closure posts on other beer blogs as well.
Who knows what 2023 will hold but many breweries are still struggling with post-pandemic and then inflation and are still digging out and could use a little extra. So where you can, purchase spend some Xmas money on future beer.
Update as of 3/16/20 – New game plan now that many places have been told to shut. Buy gift cards. Online, if possible, or purchase a 4-pack and add a card for those breweries that can sell to-go. Buy beer online. Tavour being an example. Join a brewery club. Or if your brewery does food and delivers, order that. Move your normal beer out spending to new places.
Fear and panic and toilet paper memes are at high levels. Sporting events, movie premieres and theme parks have suspended activity.
That inactivity means that money is not coming in and that can be very painful for small business, and let’s face it, most breweries are of this Mom and Pop variety.
So, what can the beer fan do? AND stay safe and diminish the spread of the virus?
If you are sick, stay home. Testing is probably not an option now so err on the side of caution. If you are not sick, keep washing your hands and make an effort to not touch as much door handles, drawers or anything that others will probably be touching. Obvious stuff really.
Then, go out and buy stuff from breweries. Gift cards are a great idea. As are 4-packs or other packaged items. If you have been meaning to buy a hat or t-shirt, do it now. It will be appreciated. And if you bought a ticket to an event or festival, don’t be an ass about it, demanding money back or explanations. Time spent massaging your entitled ego is time not spent sanitizing and keeping clean.
If you are reluctant to go to a tap room, find out when they open and arrive then to avoid any larger groups. If you plan on staying for a beer or two, give people space.
Lastly, enjoy the beer and talk about it on social media. We could all use less doom and more delight.
Take a look at these numbers:
Spend $20 and get $25
Spend $40 and get $50
Spend $60 and get $75
Spend $80 and get $100
That’s the deal with the new Arrow Lodge gift cards. You can sweeten the deal by driving the birthday (or other celebration) person to the brewery and back.
Count me as a big fan of the Beer Chicks and now with the holiday’s fast approaching they have multiple ways to help out the holiday craft beer shopper.
1 – “By popular demand and for a limited time (and a limited price), you can now buy a private 2 hour customized Beer Tasting for up to 8 people with one of The Beer Chicks as your guide! Its the ultimate foodie gift experience.”
2 – “Already bought your pain in the a, hard to shop for brother all the gift cards you could find at Costco? Well, now you can stop worrying and click right here for our new online gift certificates for the 8th Street Bottle Shop. You can buy them online to print out or email immediately, or request that we send out a pretty and enveloped copy to your very lucky so and so.”
Or you can just get your special beer someone this…..