It’s Electrifying

One logistical beer issue that is not often thought about by the average craft beer buyer is how the beer got from the brewery to the store where it is bought from.

How to get it from point A to B with speed but also with at least a little regard for the environment as well.  Carlsberg has launched the new Electric Beer ( can’t say if it is good or not ) to highlight beer transport and to cement the partnership between the Swedish Brewery and electric vehicle maker Einride so that by the end of the year the EVs will be carrying 35-40% of Carlsberg Sweden’s freight operations in the southern and western parts of Sweden.