B-Dubs at Your Door

photo from Dayton Business Journal

I have pooh-poohed beer delivery in the past. The folks with the logistic capability don’t have the beer that people want delivered and those that do, have harder roads to cover. What I did not think of is food delivery. There is some infrastructure there and if they buy decent beer, it could possibly work.

Granted the photo above shows one horrible beer and one that I would probably order from Summit.

Wings and beer delivery from the B-Dubs is starting in Ohio and if it succeeds without cannibalizing their sit-down restaurants than you might see more “B-Dubs Express” in your town.

Change the Game

“Buffalo Wild Wings partners with Redhook Brewery on Game Changer

Redhook Gamechanger AleRedhook Brewery is partnering with the casual dining Buffalo Wild Wings to produce a new beer called Game Changer this summer.

This from the press release, “Redhook has become savvy when it comes to pairing strategic partnerships with beer brands. The company launched Audible Ale with The Dan Patrick Show earlier this year and previously created a beer for the Seattle Sounders soccer team.”

Now, the rest of the release details economic numbers and talks about locations and margins.  And that makes me not want to even look at this on a store shelf.  The first, second and third paragraphs should be about the beer.  And only the beer.

It could be the best beer in the world but it wasn’t made except for monetary reasons.