Rams Beer

So I saw this on Facebook….
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I know the trend is for corporate beer or “high end” to be the only options in pro sports. Even the home of the Portland Trailblazers has a huge Ten Barrel SABInBev bar with smaller carts scattered around the arena for the craft stuff.

I know this is just the creative way to get people in Los Angeles to buy a can and it doesn’t mean that there will be no craft beer available at the new home of the Rams in Inglewood but it does show to sports fans who the boss is marketing wise. Once the regular season starts I hope to hear that there is good beer to be had inside the temporary Coliseum home.

Just Say No?

If you saw the Last Week Tonight clip about Bud Light and their obnoxious Up For Whatever campaign, you are probably still laughing about the “flavor” descriptors used by the actors in the “truthfull” version of the ad.

But after the laughter is done, you are probably left with, like me, head shaking at the continued incompetence of Budweiser and their Belgian/Brazilian overlords.

One could easily pick apart my blog for errors. I would humbly accept any corrections. But that is me, one person, with no separate editor or separate fact checker. Accountable only to me. How though could an ENTIRE marketing department let the Remove NO from your vocabulary for a night tag to pass layer after layer? Are there no women working there? I would have recognized it and I am a white guy. It’s as if they were tossing red meat to John Oliver and his writers.

But that oversightus maximus pales in comparison to the Blue Moon lawsuit. Now, I only know the outlines of this case but it has got frivolous written all over it.

This dude:

A) couldn’t do a cursory Google search which would have led him to the fact that Miller/Coors owns Blue Moon.
B) seemed to like the beer enough to buy it more than once.
C) thinks that big business is a transparent, paternal enterprise.

Only the lawyers are going to win on this case. Captain Oblivious will lose and look like a bigger fool than when he realized that Blue Moon wasn’t his type of “craft” beer. Miller/Coors loses the anonymity that they are clinging onto along with ABInBev for their limping “craft” and foreign brands.

To me, this litigant is more of what’s wrong with craft beer fans than any snob. The all too easily affronted. This subset of people, whether they are comic book fans who decry movies that alter from the course of their beloved books or the Fox News commentator who finds fault in everything that a democrat says push casual fans away from joining the cause with their hyper misguided vigilance.

I need to set-up a Craft Beer – Department of No. People can ask me if an idea is good and I can review and render my judgement. Most answers will be NO.

 

How Many XXX’s?

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I am no mixxologist but I am pretty sure that you don’t add Bud Light to a Hurricane, or Long Island Iced Tea.  Not sure about the Firewalker but my educated guess is a base of watery corn lager ain’t helping its cause.

But hey, if you can’t sell the Light, you might as well re-purpose it into the Flavored (candy) Malt Beverages.  Kids these days like candy, right?  They might buy it if we add an extra X, right?

To me this is “the chase”.  I define it as a large corporation that sees that something is popular and chases after it.  Usually by the time they catch up, the fad is done with and you end up finding pallets of the junk at the 99Cent store.

If you enjoy caramel color and artificial sweetener in your Bud Light then please enjoy.

 

Bud App

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As if Bud Light isn’t within an arm’s reach, now you can really make it ubiquitous with the Bud Light Button. A new delivery app that launched in the Washington DC area this month.

But you not only get industrial water lager with eau de corn pops, you might win a prize or what the Bud Light Marketing department calls “Up for Whatever”. Or as the VP of Consumer Connections (WTF), explains: “Some people will get just a little something extra, like Bud Light-branded gear, but once in a while, we’re going to deliver a really over-the-top, amazing experiences…” Which I assume means that lucky people will get a real light lager delivered from a brewer and not the Consumer Connections Crew.

Innovate everywhere but on the product

photo from CNN Money website

The continuing attempts to improve the bottle while not fixing what is inside continues at Budweiser, home of the industrial water lager.

You can use a coin or a key or heck even your fingernail to write your name or something unfunny on a bottle.

Now if they would just combine all the wonderful technologies together in a vortex, wide mouth etchable bottle.