It is easy to hate social media. It is cluttered, loud and repetitive. Then there is the privacy angle to untangle or the trollery from really hateful people. The sheer number of posts and photos and links is enough to make me turn off my iPad and head to the ‘fridge for a beer.
So, why then did I choose Twitter as a topic for beer bloggers? There were external factors such as the 10th anniversary of the first Tweet that happened in March as well as the possibility of Twitter expanding to more than 140 characters but really, I wanted to show that it is woven into the fabric of craft beer. With six tweets, I can show a concise little history of Los Angeles beer evolution. (Thanks in part to the First Tweet website)
Starting with me and my blatantly stolen quote from Fred Eckhardt. That I joined Twitter a full two years+ after I started beer blogging lands me directly into the late adopter crowd. Unlike the brewery that is the base for L.A. brewing, Eagle Rock Brewery. They jumped right onto the bandwagon and said hello.
At around the same time as Eagle Rock both Strand Brewing and Ladyface Ale Companie opened up shop and L.A. beer drinkers could entertain joining the ranks of cities that celebrate their local beer with a Beer Week all of our own. And later in 2009, LA Beer Week tweeted out the ticket information for the first fest that was held at Descanso Gardens.
After that, more breweries started opening around Los Angeles. One that has gone on to great Great American Beer Festival acclaim is Beachwood Brewing based in Long Beach. Back in 2011 they were just getting ready to open. Little did they know that the block they live on would soon house two restaurants with craft beer an integral part of the menu but also their own Belgium-styled Blendery as well.
Not all the news was rosy though. Just as it seemed LA was hitting its beer mile stride, Golden Road sold itself to SABInBevMiller (or whatever mashed-up name it is AKA now). I could find many an expletive filled tweet to illustrate this point but instead, chose another craft beer industry tweet to show that beer can be promoted on Twitter and then talked about over a pint while the video streams across the world.
But that is so last year, it would take a lot of scrolling to find that vitriol now especially when at about the same time, another brewery on the same road that was golden opened up. Brewyard has taken the mantle of the small and local brewery and will hopefully be Tweeting for years to come.