Let’s Do the 2018 Numbers

Let’s break this into (2) parts….

The two numbers that most people are going to obsess over are the big 4% and the 7% (Slightly more hidden) but since Bart Watson and the Brewers Association put a number at the top of the graphic, I wanted to focus on the .1 2016 to 2017 was .5% share of the market and 2017 to 2018 was .6% If you are looking for a silver lining then that is the big one. In a down market for beer overall, craft is still picking up share of mind.

The number that I find most important are the opens vs closes in this section of the graphic. We need to follow this number and see when column A dips below 1K and when Column B goes up and over the 500 mark. I won’t guess at what is the perfect number of breweries for the US but if pressed, I would say around 7K seems good with some churn still going on.

The Big Cities

There was a minor and mostly non-sarcasm fueled give & take regarding the above tweet numbers. This is a simple straight up tally of breweries.  (no telling, of course, if the same boundaries were used in both counts)

It shouldn’t be surprising though.  Chicago was an early-ish adopter and in the big tier of US cities.  Denver and Seattle are large regional hubs from the west with brewing history longer than others.  San Diego was a big mover and a large area and L.A., my L.A. is just plain large. (though 146 seems a reach of a number)

Portland, despite steady growth was always going to fall by the number wayside because of this group it is the smallest.  And yes, per capita would be a more interesting number but it is a statistic that should be re-visited every 3-5 years just to see where that indicator is moving. 

And for questions that it begs.  Will the NE of the country gain an entrant?  Which of the top five have capped out? Or have none reached max capacity?