Fun fact – the ABC show Shark Tank has had two pitches that involve beer in back to back episodes. If you are a fan of the show, you know the format. Entrepreneurs hoping to make it big pitch their idea to a panel of investors like Mark Cuban or Mr. Wonderful. (Aka Kevin O’Leary). The hope is to get their expertise to grow their brand. Getting on the show is sometimes enough for at least a short-term boost in sales.
First is the good ol’ boy named Muff Waders. A piece of apparel that makes you into a walking refrigerator. Complete with a bottle opener and a place to rest your beer. No takers on that idea.
The second idea was hammered into the ground. A can and bottle chiller that could hold three smaller format cans or bottles or one wine sized bottle. It didn’t even have a misogynistic name to its credit. Yup, three cans. I guess that 4th IPA from the pack stays home?
Beer has popped up on the show before and products tangential to it will show up again but for those coming up, make sure you have two things. A pure love and passion for beer AND a product that’s actually helpful.