Seltzer’s End

I fall into the summer fad camp and slow fade from prominence future for spiked/hard seltzers. I know the October numbers were still great but I don’t think the good times will continue. Others think it will last a lot longer and others can’t believe people are still talking about it. For us naysayers on the spectrum another reason to see less Claws and fewer breweries getting into carbonated water is that Bud Light is getting in on the action.

By the time that a big ship of a corporation turns and adds the name of its big seller onto a non-beer product and not just some faux Bon & Viv’s style sub-brand, means that smaller players are going to get run over because Bud will take shelf space. Also now that “Commercial Grandpa” is in the business, the coolness factor will be dulled considerably. And all of those people who jumped in, in the fall will probably scramble away.