Project TapRoom

My wife is a make-over show fan, but not the normal kind. She will watch the first ten minutes of a show and then fast forward to the end reveal. Very efficient. She has been speed watching a new (to me) show called…

…and as I peered over her shoulder, I thought that breweries could use this too. Have a brewmaster go back into the brew house to recommend new beers and new processes whilst a designer tackles the tap room decor.

Not to come across as mean, but some taprooms could use help in both areas. Maybe even toss in a segment on branding and labels.

I would need Executive Producer credit if anyone wants to take this elevator pitch and run with it.

Fresh Hop Winner # 2 – Pinthouse Pizza North

Silver was awarded to Fresh Hop Green Battles from Pinthouse Pizza North, no strangers to GABF medals.

Let’s pick a few other beers to sample from this four location brewery….

Magical Pils – “fruity and spicy hop profile, Pilsner malt, and a soft mouthfeel”

Bearded Seal Dry Irish Stout – “Our flagship Dry Irish Stout is a little bolder than the commercial example most people are familiar with, and is filled with aromas and flavors of roasted coffee and dark chocolate balanced with a nice dry finish.”

American Slang Dry Hopped Saison – “Spring Peach, Pomelo, White Pepper & Rustic Ingredients. Dry hopped with Amarillo and Citra”

Electric Union India Pale Kolsch – “Stone Fruit, Peach Rings, Grapefruit Zest. Hopped with Simcoe, Azacca, Mosaic, Chinook and Cashmere.”

A Non Starter

I am empathetic to but wary of groups who have anti-alcohol agendas. In this recent, NPR piece they discussed various options for curbing drunk driving with automotive technology.

I have spoken about this in the past but considering the refusal by large chunks of the country to wear a simple mask, the chances that drivers will blow into a tube or take an onscreen direction from a car is probably not going to happen.

It is also bad enough that my Prius is probably sending information to Toyota but what if it sends info about where I am and realizes I am near a brewery?

Now, I would not mind if the tech had an opt-in. I would like to know if I am over a limit and need to wait thirty minutes to an hour before driving. Especially if that meant an insurance discount.

This may need to have a stick AND carrot approach.

Hops in California

The Chicago Brewseum concluded their annual … a few days ago and one of the presentations was on hop growing in California, the Zoom via Facebook link is HERE.

Their Beer History Week is on my beer travel bucket list, maybe as soon as next year. Especially the Ales Through the Ages event.

In the meantime, please donate to their historical cause HERE.

Beer Book Review – Dogfish Head – 26 Years of Off-Centered Adventures

It is hard to imagine craft beer without Dogfish Head. They are the Ur and Urkontinent of many craft beer givens that breweries basically start with these days.

And this 26 year history (did you think they would be so prosaic as to do 25?) ticks all the trailblazing boxes. First thing you will notice is that the book is heavy in weight of both cover and pages, as well as photos. They put money into quality which they have done with all their beers.

Second, they spent many pages on employee profiles. What book does that but in craft beer? You are not going to read about Coors employees, but to DFH that is important, so it is in the book.

You also can’t turn more than a few pages without reading about local focus on ingredients as well as charity and collaboration. Remind you of your local brewery? It should.

Now, I have to say that my introvert self would probably never work there but they have created a workplace that many live for which is really cool. And they have grown it thoughtfully as Sam’s mid-life mobile will attest. Restaurants, distilling and an Inn are evidence if that. Time will tell on the Florida expansion.

For those jaded by the current beer scene. Those put off by seltzers. Those who aren’t into craft beer anymore might just be rejuvenated by the words of Emerson and Calagione.

You can order your copy HERE. You might want to pick up some 90 Minute as well.

Review – Juiced by HenHouse Brewing

I have been staying away from sours for a bit. 16oz of acid can wreak havoc on a stomach. But I was intrigued by the Carmen Miranda hen on the can of Juiced from HenHouse so I put it in my cart.

The duo of Kiwi and strawberry seemed good for an unseasonably hot SoCal day. It is quite tart up front. More in the Americanized style since the salt and wheat don’t really feature. This is designed for fruit. And I mostly taste? Lime. There is a tiny bit of berry sweetness tucked inside but not a lot. As you drink more and if you pay close attention, the kiwi and strawberry are there but you do have to look for it.