New Taproom Model

I think it is past time to reimagine the brewery taproom experience. My thoughts were jiggled into being at the new California Sun pizza + beer spot here in Los Angeles. They had a zig-zagged bar area in the middle where you could see other patrons but still be far enough away that you could have your own conversation. Or be like me and get your introvert on.

That got me to thinking about what else can be changed. Maybe a round bar encircling taps. Or no bar, just a couple ordering stations and seating. Now I am not a super-fan of the whole You Pour idea but it does create a new motion and energy at a bar and that is what needs to happen. New traffic patterns.

Just tossing silly ideas out there but how about separating IPA people and have them able to only drink the hoppy stuff on a patio and put comfy chairs inside for stout and Saison lovers.

Whatever the idea is, it needs to accentuate the style of beers. Or the community. Or history. Because, otherwise, your taproom will end up living on the beer alone and while that is not a bad idea theoretically, in a world of so many breweries, will your hazy milkshake be enough to pull people in?

Maybe a new floor plan or theme will add that.