New Look Angel City

Breweries are not stagnant in beers so the beers label image won’t stand still either.  Angel City Brewery has entered the re-branding game for their IPA, DIPA, Pilsner and (my favorite, Sunbather sour).

And even though they have developed the can design with Shepard Fairey’s creative agency, SNO, Studio Number One.  The results don’t seem edgy or have flair to them at all.  Primary colors and a logo.  Nothing cutting edge like Brouwerij West or classy like Cellador and certainly nothing that says DTLA or the art around the brewery like the previous designs.  Heck, a little IP infringement might even have been in order.