Needed or Not? – Heineken Beer Shoes

I guess walking on water is passe when you can walk on beer? But man these sneakers ain’t pretty to my eyes so I would hope to sink.

Here is the snippet from Adweek, “The company used a specialized surgical injection method to inject Heineken Silver into the soles, aiming to create a ‘smooth’ sensation when walking in the shoes that supposedly mirrors the taste profile of the beer.”

Needed ? – No on the beer inside which is probably skunked and no on the generic Italian flag color scheme.