First you should read the article that prompted the J-School discussion, HERE.
The most interesting point was brought up by Ricky Ray Rivera, founding member of the home brew club, now at Norwalk Brew House. Press and attention is good but too focused on the Latino aspect and not enough on the hone brewing can seem patronizing.
The six year old (around there) club started with seven members and is now over 250 with many having started breweries.
The networking is now important it seems. People have joined whose interests lie in food or other businesses.