Next up in “News from the NAGBW” are my notes from last nights talk on the State of Beer Media with one of my favorite beer writers, Jeff Alworth alongside Canadian beer writer Crystal Luxmore.
Below are my takeaways from the discussion…
We have to remember that craft beer has been written about for 10+ years. It is not the IT beverage
Not to focus as much on the brewmaster. Write about the founder, the marketing person or someone else with an interesting story.
Twitter CEO Jack Dorsey is making more money off beer twitter than beer writers
Sponsorship can be made creative. Go deeper and pitch something less like a traditional ad,
Writing opportunities for money are indeed scarce but it is also a world where you can write without gatekeepers
Look to signal boost the good work being done.