Marketing the Craft

Screen Shot 2014-06-07 at 5.12.31 PM

I heard about Craft Marketing from a post on Beervana.  I am actually surprised that there aren’t more niche marketers out there in the craft beer field.

Now their website seems a bit vague and acronym’y.  With terms like Crowded Digital Landscape and ROI to digest.  And you wouldn’t know of the beer focus from most of the pages until you get to their blog which has some interesting posts about marketing beer on social media.

It is a fascinating section of the conversation between the breweries and their fans.  And one that I would like to learn more of.