LABW12

Now that LABW11 is in the past, now is the perfect time to look ahead at the tweaks that can be made for next year. Here are (3) suggestions that I would make if my red phone rang…

Settle on a 2nd Weekend Featured event – My vote goes to Cellador and Sour Friends. Move that to Sunday and promote it as the bookend to the week. Years past has seen a whole separate festival, be it Sierra Nevada or Vegan Fest but I think those dull the shine of the Kick-Off festival and some people probably pick one or the other since the same breweries (basically) are at both. Focus on L.A. and focus on a niche.

Have one Unity Night – I would make Wednesday night a Unity night. List all the establishments that have the beer on tap or in cans and have a simultaneous raising of the glass to the beer. Also, can we go back to the beer telling an L.A. story. A West Coast DIPA is fine but how does that separate L.A. from other cities?

Go Hyper Local – Each day of the LABW should have a fun food and beer pairing from a different part of our sprawling Metropolis. Maybe seafood with a Santa Monica Brew Works beer, BBQ and IPA at HopSaint in Torrance, tacos in DTLA, dessert in Palmdale/Lancaster. Something to stitch together the whole fabric of LA.