The rest of the craft beer country will really know about us now that Henry from Monkish has landed on the cover of the latest Beer Advocate magazine issue.
Let that sink in for a moment. Now let me break out my red pen to see what I agree with and what I don’t…
Right off the bat, the fact that the fabulous Bernie Wire was the lead photographer was perfect even if the article failed to live up to my expectations, I knew that the look would be good.
I was a little concerned by the map though accompanying the piece. No names of breweries, towns or freeways on it. Little less than useful. Maybe another photo there? Or a sidebar about the writer’s favorite beers?
The tone of the piece authored by Sean Lewis is good. L.A. Is a stereotypical city and it is good to start with a confirm and then move on opening set of paragraphs. I also liked the ending which turned the focus to one of the strengths of L.A., the women who power our scene. I am also glad that Eagle Rock and Ladyface got their due though I wish Strand would have gotten a mention too.
Speaking of mentions, I think it should be obligatory that Craftsman and Mark Jilg get mentioned for holding the banner up. But maybe that was cut for space or considered something that has been done too much already. Also a plug for L.A. Beer Week would have been nice.
Overall, not much to quibble with. Lewis is a reliable writer for Beer Advocate who seems a straight shooter without betraying a bias. You could take this article and visit the breweries and bars and get a solid snapshot of what L.A. beer is.
Oh and I am artfully hidden in the Eagle Rock photo on page 58.