Ok, so first, read this article HERE.
Now that you are back, was I the only one that thought this piece was all over the topic map?
You had IPA history, you had cultural appropriation, you had HazeBro shade, you had Queues and Whales to name a few. But the overall arc seems to be yet another premature Twain death knell for IPA’s. Which was followed by the inevitable pilsners and lagers will be a thing really soon everyone. Two statements that have been made for years without coming remotely close to true.
The article reads more as an anti IPA buyer rant than against the actual IPA style, which is fine, I mean it is obvious that in any niche culture be it sneakers or comics that there will be people who are not cool enjoying it in their own weird social media way or too commercial a way.
What really got me though was the end line, “The IPA might still be cringe, but for a different reason now: It’s kind of embarrassing to even care that much about it.” Who is walking into a taproom and cringing at an IPA? The cashier where I bought beer yesterday did not publicly shame me for getting a crowler of IPA, the beertender that poured an IPA for me the previous week didn’t look down at me for my choice.
My end line is this, where are you going that IPA is considered that way?