With world governments at a standstill regarding getting Syrian refugees to safety it is heartening to see craft beer make a positive step into the breach.

Mikkeller launched ’HELP’. Proceeds from he sale of the beer will “go to The Danish Refugee Counsel and the organizations working with Syrian refugee children in Lebanon.” Launch date is today.

“The project was inspired by a photo series in Aftonbladet by Swedish photographer Magnus Wennman. A series of heart-breaking images showed sleeping or exhausted refugee children without a bed, a roof over their head, a homeland and in some cases without parents.”

The beer will be distributed and sold worldwide and the plan is to brew it every year to continue the support.