Heavier than Juice

I am wondering if breweries are too close to Farmer’s Markets. Every other beer has some sort of fruit or vegetable in it. Now we have New Belgium adding to the craze with Heavy Melon Watermelon Lime Ale that has “a splash of fresh watermelon and a touch of lime…”. Sounds tasty for a smoothie but I do not know how it will translate into beer form. The new beer will be a 12 ounce bottle and can offering.