Guinness IPA?

…and in Nitro cans?
IMG_4359
I have a couple bones to pick with this new Irish beer….

This label looks awfully close to the font and style of Noble Ale Works to me. Which was OK when it was variants of stout or a pale lager but now that Guinness has thrown their hat into the IPA ring, it seems to close for comfort right now.

Secondly, why would Guinness make an IPA anyway? Do they have leftover nitro widget cans that needed filling? And someone at Diageo HQ read an article about IPA’s being the “it” style?

I’m not some purist who can’t see IPA’s getting the nitro treatment but this seems tilted toward marketing and not toward making great beer.