First Guinness came out with an American Lager (which I have yet to try) in what seemed an effort to sway people away from the ailing light lagers that are leaking market share. It seemed a really calculated move and not an organic, “Hey, we have a great lager that we should sell.”
Now they are targeting the other end of the marketing spectrum with 1759…..
Only 90,000 bottles were produced which to some breweries would be a mega-run and it will be the first of their new Signature Series and that name means the price will be higher, much higher. $34.99. You are paying for the peated whiskey malt and the chance to drink beer out of a champagne flute which is the glassware that Guinness suggests.