Two seemingly unrelated items that I hope to tie up with a bow.
I recently read an Eater Portland piece chronicling notable restaurants that closed in 2021. Then I read that….
SABInBev has pulled the plug on the Cacti brand of hard seltzer. Not super surprising or important in the grand beverage scheme but it did get me to thinking if someone out there on the interwebs is tracking the comings and goings of hard seltzers in the way that the Eater folks did.
Now, I am not so plugged into this world, didn’t even know there was a brand called Cacti, but maybe someone else can point me towards a list. I think it would inform us all if seltzer is a passed fad or just in a mature market.