There are a lot of moments in beer history that most of us beer fans don’t know about because either they happened to one of the giants or was before craft beer took off.
Allyson Brantley has found one such moment and written about it in, Brewing a Boycott: How a Grassroots Coalition Fought Coors & Remade American Consumer Activism.
I had never heard of the Coors Boycott and it sounds fascinating as tensions between a big company vs. Latinx, labor, gay and lesbian, Black, feminist, environmentalist, indigenous, and student activists who joined forces to oppose the Colorado company.
Side note, Brantley is LA based so you would be supporting a local by buying the book!
Sadly, this one comes out from University of North Carolina Press in spring 2021.