First, I want you to hop (sorry) over to the Beervana Blog and read this POST and don’t give me any TL:DR guff.
OK, now that you are back, there are two golden nuggets in that piece. First is that a hop can have rum and caramel and banana notes. That is mind blowing. And second, is that a brewery can sponsor an up and possibly coming hop in exchange for dibs on the crop.
And the big takeaway that I want most beer fans to keep in mind is how veeerrrryyy long it takes for a seedling to be an actual crop. Hats off to the potent combo of science and farming that can do it that quickly while satisfying IPA fiends.