As part of my continuing (and probably annoying) series, Why is This NOT a Thing in L.A., we head to New York City to highlight the Clean Beer Project.
The mission statement: “Your Beer Deserves Better. We’re here to let consumers know what they’re consuming. Let’s make sure that the beer you’re drinking is just as the brewer intended and praise the NYC bars that serve through clean lines into clean glassware.”
And Sean Lynch is not just proselytizing, he is actually doing it. He comes to bars and cleans out the gunk and residue from not only the lines but the faucets as well. He breaks it all down and gives it a deep clean and then in a really savvy move, tweets about the bar when he is done. That way you can head to the bars that care knowing that your Saison won’t taste of schwarzbier. Unless that was the goal of the brewer.