Can Art, Literally

Readers of the blog know that I truly appreciate the art of beer labels, well, El Segundo Brewing is going to both the past and Future with their new DIPA.

Here is more info from the brewery, “To be Post-Future, means being a minimum of one step ahead of what is considered the accepted state of the world in the years to come. This type of vision is best seen through a multi-dimensional kaleidoscope and it is this perspective that made John Van Hamersveld the artist he is. Known for The Endless Summer poster, Exile on Main Street and Magical Mystery Tour album covers (to name a couple) and the Water Tank in El Segundo, John is now adding an El Segundo Brewing Co. beer label to his storied portfolio!

For this beer, in celebration of the legendary artist and El Segundo native’s 80th birthday, John created a label in his signature colorful style, splashed with pop art nods to El Segundo.

Inspired by John’s vision, we created a West Coast Double IPA that honors the past and gives a glimpse of where we see the IPA in the years to come. Simply stated, a trailblazing classic is never out of style, it only becomes more renowned.”