Bill is Wild

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A second large departure from Stone Brewing will leave an ambassador sized hole as “Dr.” Bill Sysak has left to prepare a new brewery in San Marcos, California.

2017 will see the debut of the Wild Barrel Brewing Company The 15 barrel brewhouse “will be known for its “San Diego Weisse” sours implementing a variety of fruit additions, along with a constantly rotating selection of San Diego style IPA’s to satisfy the most extreme lupo-maniacs. Rounding out the core lineup is an American stout with coffee additions changing seasonally from local roasters, and a “crushable” Belgian Wit.”

A couple of points ring weird to me from that paragraph. One would think with the years at Stone that more marketing panache would have gone into the name and logo. Wild Barrel is a rather pedestrian name in my book. And the certainty in which they declare that they “will be known for” their San Diego Weisse and that their Wit will be “crushable” is a little cart ahead of the horse. Flagships aren’t declared. The people buying will make it so.

Time will tell how Wild Barrel fares in a tough San Diego market.