Grand RE-openings. There are going to be quite a few if people in Texas and Wisconsin are any indication when given any sort of quasi-approval to open the doors again. Previously, I talked about the simple ebb and flow problems that will arise when a taproom reopens but what about bigger parties?
There are breweries that were just about to open, breweries who will be ready this summer and a backlog inventory of missed anniversary parties in the second half of the year.
How do you creatively balance the celebration aspect with the safety aspect? On Mother’s Day not only were people viral video complaining about the wait times at Red Lobster but they were going to church, sick. Less than a week later 200 people were sick. From 1, one person.
How do you get beer fans to your brewery and then keep them safe and in a fun mood? I do not have the answers. I have been visiting breweries to pick-up only with a mask on but I understand if people are not comfortable with gatherings.
I would say that providing branded masks would be a good start. Having a hosted video of parties would be good as well with options for VIPs to get beer and special video. Sending beer to EMTs or hospitals would be good. Maybe doing a drop off for the hardworking grocery store workers. Creativity will need to come to the fore.