Since they have moved on from Casamigos, founders George Clooney and Rande Gerber are eyeing the Non-Alcoholic beer space for their next business foray. And it could be coming as soon as March of next year and considering that Diageo bought the lower shelf tequila for a cool billion dollars they have the financial resources to make it happen.
But should they? I am not against celebrity beverage brands per se. As with any new brands, there are some just in it for the money and some who like the spirit or beer or just the history of tequila creation in Mexico or Bourbon in Kentucky.
My gut tells me this is just a where do we put this Diageo money move.