An early economic gift popped up over social media from the California Craft Brewers Association….
5 years and 587 breweries started up in California. That is amazing. And my eye picked out another pair of numbers that might be even more important in the future. Over 91% of residents are within 10 miles of a brewery. With that kind of base, taprooms can become that 3rd place hub that can really put down roots. Even die hard (It’s Christmas) water lager fans will be tempted to try “their” community brewery if they can be there in a few minutes from work on a Friday, or it is near their favorite restaurant, or they have just driven by and seen a crowd outside.
Now when do you think California hits the 1,000 mark?